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Turn every visitor
into a customer🛍️

Spiffy helps brands improve conversion, basket size, and loyalty through state-of-the-art and ultra-safe AI.

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Crushing revenue to plan can be really hard.

Successful brands have ambitious goals that require the ability to:

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Run smart experiments to drive maximum impact

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Engage users so they feel confident to transact

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Unlock your data into incremental revenue

What we do

Drive winning outcomes through goal-oriented AI⚡

Make every customer interaction count.

Context aware and hyper personalized AI

Improve conversion from acquisition to checkout.

Naturally guide users to transact

Turn analysis paralysis into informed, confident shoppers.

Improve LTV and Brand Loyalty

Capture 1st party data and high value insights for superior retargeting.

Ultra-Safe AI

How Spiffy ensures brand safety🛡️

Tailormade Models

Use your own brand content to train the model and perfect its behavior.

Red Teaming

We proactively identify and eliminate safety risks and undesirable behavior.

Fully Editable Skills  

You've seen what happens when brands don't control their AI (spoiler: it's not good). With Spiffy, you have unprecedented control of what AI does.

AI That Actually Works

Deploy hyper-personalized shopping experiences in as fast as two weeks.

Step 1

Start🏁

Spiffy works with every commerce tech stack with turnkey integrations.

Step 2

Train👟

Easily train your Spiffy model across your stack to start understanding your users' intent and behavior.

Step 3

Win🏆

Your Spiffy model goes to work to delight your users, improve outcomes, and unlock new insights.

"Spiffy is the only company whose state-of-the-art AI allowed us to move past the limitations of OpenAI and finally achieve stunning results. I would highly recommend partnering with this talented and technology-forward team.”

Alex Vauthey

Curated, Chief Strategy Officer & Co-Founder

Read More ->
Our team

Hello!

We are researchers and builders using our deep academic roots and retail expertise to help brands deploy state of art AI at scale.

Aniket Deosthali
Co-Founder, CEO

Serial retail entrepreneur

Previously:

No items found.

Career Highlight:

Led Walmart’s Commerce AI from 0 to 100m

Read full bio ->
Sameer Singh
Co-Founder, CTO

Authority on safe and reliable NLP

Previously:

No items found.

Career Highlight:

LLM safety research is used by key foundational model companies

Read full bio ->
Iz Beltagy
Co-Founder, Chief Scientist

Leader in AI model training

Previously:

No items found.

Career Highlight:

Research lead for state-of-art open source LLM

Read full bio ->
Matthew Peters
Co-Founder, Chief Architect

Invented the first foundation model

Previously:

No items found.

Career Highlight:

Created ELMo, the first ever LLM

Read full bio ->
FAQs

Frequently asked questions

What is Spiffy?

Spiffy hyper-personalizes online shopping experiences so customers feel empowered and sellers exceed goals.

What does Spiffy do?

Spiffy help brands improve conversion rates, basket size, and loyalty through ultra-safe AI.

Our solutions are outcome-oriented, meaning they target a specific metric and create thoughtful, on-brand interactions to guide users towards purchase.

How are you different from AI companies like OpenAI or Anthropic?

OpenAI creates products like ChatGPT and Sora that are focused on individuals like researchers, developers and organizations so they advance overall AI capabilities. They keep their models closed, which means they have complete control over the development, distribution, and modification of the core AI platform.
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Spiffy creates products for retailers and other businesses to hyper personalize their shopping experiences. Our model is 100% editable which means our customers have complete control over how the product is viewed, developed and implemented. Additionally, our models are purpose-built for the unique needs of brands and retailers who want to safely enhance customer engagement and drive measurable growth.

How do you ensure that you are 100% safe?

Spiffy uses a three-pronged approach to ensure brands stay in control of every interaction so brand integrity remains intact.

1) Tailormade models - everything is trained on your unique digital footprint, like website copy, user reviews, social media posts, etc.
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2) Red Teaming - we challenge our system to proactively identify and eliminate safety risks and undesirable behaviors by thinking like an adversary. As a result, we have a safety score of 99.99, making Spiffy the safest consumer grade AI based on industry benchmarks.
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3) Consumer Grade AI - Spiffy’s alignment interface enables you to adapt model behavior, for example, retraining it to embody your brand values, act on seasonal trends, or know when to upsell based on purchasing behavior.

What does it mean to control the model?

It’s exactly as it sounds - you are in complete control of model behavior. Every skill the AI has can be edited and improved to ensure the AI works for your business.

Why was Spiffy started?

We started Spiffy because we saw an opportunity to create a more supportive online shopping experience for customers.
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We want to replicate the feeling of being in your favorite local store and having an amazing conversation with the owner in an online environment.

We’re doing just that by using AI in a safe and thoughtful way.

Are you a chat bot?

No, but chat is part of what we do.
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Most chat bots are able to do a few call-and-response tasks like tell you where to return an item or an exchange policy.
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At Spiffy, we replicate the feeling of being in your favorite local store and having an amazing conversation with the owner in an online environment.

What kinds of customers do you work with?

We work with ambitious brands that are eager to embrace and experiment with AI and want a solution that doesn’t require a heavy lift to implement.

This typically includes thoughtful growth, commerce, and product leaders who want to maintain or increase their relevancy and scale their business responsibly.

Turn every visitor into a customer

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